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06-21-05 Newsletter "Late Spring"



Well once again we find it is time for the EspressoParts.com newsletter. We apologize to those who received the "bogus" email earlier. We'll chalk that one up to user error and unfamiliar software.

We hope that you all find our newsletter useful and if you have a topic you'd like to see covered, give us a shout and we'll see if we can make it happen.

Coffee Fest Las Vegas 2005
Attending the Las Vegas Coffee Fest show was as fun and as exhausting as ever. A good time was had by all, its always great to meet our customers, get feedback and put a face to all the voices and emails. We even had a couple representatives from Espresso Parts partake in the Latté Art competition. Our own Terry Z made it to the finals round. Nice Job Terry! Here is a man that knows espresso machines inside and out, and can compete with some of the best around when it comes to using them.


Home-Barista.com
A brief and warm welcome to Home-Barista.com. Whether you are a dedicated home enthusiast or perhaps a cafe owner or even barista. Home-Barista.com is dedicated to helping its visitors make "exceptional espresso" and is an excellent source of information and has a great forums section. With articles like "50 Things to Improve Your Espresso" & "Perfecting the Naked Extraction" everyone should stop by and check out this site! Nice job Dan, way to make the espresso community a littl emore enjoyable.

Discount Code.
We'll keep this introduction real brief and get straight to the discount code. Discount code this newsletter is the same as was handed out at the last SCAA & Coffee Fest shows. SCAA2005 (all CAPS). This code is good for 10% off purchases made at Espressoparts.com

Directions for use.
1.) Go to Espressoparts.com
2.) Add the products you wish to order to your cart.
3.) When checking out type in SCAA2005 (all caps) in the space provided on the cart page.

This Summer Go Naked!

The Bottomless Portafilter - Revolutionary only begins to describe it ... Click here to view on EspressoParts.com

The BIG question is: Does it really make a difference? The answer is overwhelmingly YES.

You might be asking yourself how exactly does it make a difference? Let us help explain it to you.

CONSISTENCY & TROUBLE SHOOTING ESPRESSO EXTRACTION.
First and foremost it will help your barista be more consistent. Being able to view the bottom of the portafilter basket, helps you and your staff immediately spot a poor, sub-standard extraction. An espresso shot that is not centered or that leans to one side or the other of the bottom of the basket signifies a poorly distributed or packed portafilter. This lets you immediately know which shots should be served and which shots should be tossed into the drain tray.

TASTE.
There is no doubt that an espresso shot from a Bottomless Portafilter tastes better. We all know how dirty the bottom of the portafilter and the portafilter spout get, especially in a high volume scenario. The Bottomless Portafilter eliminates those problem parts and allows the user to clean the bottom of the portafilter basket after each and every shot.

When we first started selling the Bottomless Portafilter a very excited customer of ours bought one and as an experiment invited his customers to a free blind taste test between a standard portafilter and his new Bottomless Portafilter. From his reports to us, 100% of his customers chose the Bottomless shot over the extraction pulled from a spouted portafilter.

Those who strive for perfection in their product know that it is the smallest details that matter most. The Bottomless Portafilter is a tool that helps you fine tune your dosing, distribution & tamping technique and that allows your business to serve a perfect shot each and every time.

Now, after this reading you may find that you must have one of these bottomless portafilters, and the good news is that we have them at our Home-Espresso.com web site and will be on EspressoParts.com as soon as our new site in complete: http://www.espressoparts.com/product/F_NKDPF

Astoria Sibilla 2 Group Automatic in your choice of Black or Red
View the Astoria Sibilla 2 Group Detail Page

List $7980.00
Your price $5586.00

The time is right if you've had your eye on an the Sibilla or any other Astoria Espresso Machine. Give us a call at 1(800)459-5594 extension #104 and we can help you find the commercial espresso machine that best suits your needs.

Save up to 30% Off list price on any Astoria Espresso Machine.

Financing options available.

The Wega Lyra is back!
View the Wega Lyra Detail Page

Semi Automatic Vibratory Pump Model List $1799.00
Your price $1149.00

The Wega Lyra has returned to Espresso Parts NW and it is about time. The Lyra has come to be known as one of the most popular, attractive and reliable commercial single group espresso machines around. Great for any aspiring home espresso aficionado with upgrade fever Also the perfect espresso machine for dine in restaurants wanting to expand their menus and serve quality espresso beverages.

Call us and save up to 30% Off list price on any Wega Espresso Machine or Grinder. Package pricing and Start-Up discounts are available. Financing options also available.

Cold Tech Under Counter Single Door Refrigeration Unit
View ColdTech Under Counter Refrigerator

Semi Automatic Vibratory Pump Model List $2173.00
Espresso Parts's Price $1189.00 - 30% off MSRP

Espresso Parts NW has refrigeration units?
Believe it or not YES!

If you need it for your espresso or coffee business chances are it can be found on our site or even by calling our sales line at 1(800)459-5594 Extension #104

Why buy all your equipment or accessories and supplies anywhere else when you can get it all right here from us?

Blendtec EZ Blender
View Blendtec Equipment Section

Blendtec EZ Blender List Price $685.00
Espresso Parts's Price $395.00

Wether you have recently decided to offer blended ice coffee drinks and beverages or are adding another blender to your arsenal, act now because Summer is upon us!

Blendtec is Espresso Parts's first choice when it comes to reccomending a quality, reliable and cost effective blending solution to our customers.

Wether you are looking at the Blendtec EZ Blender or any other Blendtec model, contact us for a great price.

Its not too late to do a little bit of "Spring Cleaning". To prolong the life of your equipment and protect your investment EspressoParts NW reccomends that cafe owners and managers stay on top of basic maintenance issues.

Everpure Water Filtration is an easy way to keep your coffee tasing fresh and is a great first line of defense when it comes to keeping the inside of your equipment clean and running worry free.

Back Flushing / Backflushing. An important cleaning procedure everyone that steps behind and operates a commercial espresso machine should understand well. Every espresso machine (NOT Super-Automatics) in commercial use should be Back Flushed at least once a day, busier shops may want to Back Flush more.

Don't know what back flushing is or how to do it? Well its not too late to learn. Our Joe Glo Espresso Machine Cleaning Kit Deluxe has everything you need to get started. This kit contains all the tools you need to back flush and keep your group heads clean, and on the back of every Joe Glo container are valuable detailed Back Flushing instructions. It is very important to Back Flush properly, if you are worried about performing this procedure give us a call and we can help walk you through it, it only takes a minute 2-3 minutes to complete.

Everpure Water Filters & Filtration Systems
View the Everpure Filtration Section

Is it time to replace your filters yet? If you can't remember the last time you changed your filters its more than likely that you are well over due. If you don't currently use a water filtration system, both you and your equipment will pay a much larger price in the long run. Don't fall victim to costly down time.


Joe Glo/Coffee Tool Espresso Machine Cleaning Kit Deluxe
Item Number: KITJG

Your price $20.99

Joe Glo Espresso Machine Cleaning Kit Deluxe
The JoeGlo Espresso Machine Cleaning Kit Deluxe contains: (1) Coffee Tool handle, (3) bristle cartridges, (1) grinder brush, (1) 58mm backflush disc & (1) stubby flathead screwdriver.
Everything you need for the backflushing and cleaning of your espresso machine. Home machines should be backflushed once a week and in a commercial environment espresso machines should be backflushed once a day. Joe Glo Espresso Machine Cleaner is biodegradable and the canister includes a handy, easy to follow set of backflush instructions.
Price:


Check Out the Pix!!


Multi-function Barista tool by Pallo
Item Number: 6012JG

Your price $12.00

Isn't it about time that you got one? Coffee Tool is the revolutionary new multi-function Barista tool by Pallo. The original multi purpose barista tool!

This revolutionary super tool will change what you expect out of your espresso brush for ever.

The Coffee Tool features:
- 3 threaded, replaceable bristle cartridges, all varying in stiffness, bristle count and weight. When bristles wear out simply screw on a new one
- Water deflectors prevent scalding hot water from ever reaching your hands
A steam vent poker at one end for cleaning and de clogging neglected tips. Get rid of the paper clips we have a better solution!
- A Detergent Spoon, save money by dispensing the right amount of powdered detergent every time!
- 4 colors to choose from.

JoeGlo | The Amazing Espresso Machine Cleaner
Item Number: JOEGL1

Your price $10.99

View @ EspressoParts.com

25oz Containers! New size same price. Joeglo is an amazing "new" fast acting commercial espresso machine cleaner. Our proprietary "cleanhead" formula is actually a time tested marvel and can do wonders for your hard working machines.

Originally created to wash down and clean out commercial wine making equipment, JoeGlo has been reformulated specifically for use in cleaning sensitive espresso machines. The similarities in cleaning both wine and coffee equipment are evident. In both cases, the flavor of the finished product is everything and to get there, a clean machine is absolutely essential.

Complete Complete Commercial Espresso Brush Kit
Regular Price $29.99
Special Price $24.99

We have assembled every brush you will ever need for cleaning and maintaining your commercial and home espresso machines, and are selling them at excellent savings for you.

This kit is intended for commercial and semi-commercial espresso machine use or for homes with a commercial quality machine.

The kit includes: (2) Group Head Cleaning Brushes. 1 circular and 1 half circle brushes. (2) Angled Nylon Group Head Cleaning Brushes (2) All Purpose Utility Brushes. 1 Brass & 1 Stainless Steel. (1) Steam wand Cleaning Brush (1) Grinder Utility Brush

Urnex Cafiza Espresso Machine Cleaning Tablets
Item Number: URNX05

Your price $20.75

FOR USE IN SUPER-AUTOMATIC MACHINES ONLY!
Eliminates residue in espresso group heads, valves and water lines. Powder formula for use in regular back-flushing. Tablets (concentrated) for use in super automatic espresso machines.

Our friendly staff can be reached from 8am to 5pm Pacific Time at 1(800)459-5594. Don't worry, shipping is fast as we ship most packages (depending on part availability) within 12-24 hours.

There isn't a place anywhere online or otherwise that makes it easier for you to locate and order parts for your equipment than we do. Our web site allows you to browse our parts by equipment make, locate the appropriate diagrams, and order the part you need, its that easy. You can also send an email to info@espressoparts.com or leave a voicemail for any of our departments 24 hours a day.

***Don't forget to write down the 10% discount code. Or you can access this letter anytime at espressoparts.com/category/news.spring2005newsletter/. Code will expire in 1-2 months.

Small Print..
You are receiving this email because you have subscribed to our mailing list. or have placed an order from us in the past. It is not our intent to send spam. If you feel you have received this email by error please let us know, we will be happy to remove your name from our mailing list. Our goal with this newsletter is to provide content that is informational and is related to your interest in specialty coffee, at the same time providing our customers with discount codes, new product and monthly sales pricing.



 

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